Managing Partners

Assaf comes from a seasoned corporate background with 26 years of operating experience. He has served at C-level positions for 12 years within local, regional and global Executive Boards. He started his early career in sales and financial services before transitioning in into the FMCG industry. He has 24 years of experience in Human Resources management with a passion for talent development, culture change, and organization effectiveness and analytics.

His career at Unilever exposed him to leadership roles across multiple geographies, leading business teams in global and regional capacities. He has a distinguished track record of success in delivering business results through talent, organization and culture practices.

He has over 20 years of experience in coaching for performance across all levels of a business, and is a deep believer in bringing about behavior change by unlocking visible and invisible barriers to change. He has an established track record of developing highly successful leaders.

Assaf holds a double major in Finance and International Business from Georgetown University and has completed various Executive programs from Insead and Wharton. He is a certified Coach, and a certified professional assessor for Birkman. On the personal side, he is a sports enthusiast with a love for adventure and a deep appreciation for the outdoors.

Assaf AlQuraishi

Ageel comes from a strong corporate background with almost three decades of operating experience. He has served at C-level positions for 16 years within local/ regional/ global Executive Boards, and has gained a diverse experience within leading companies such as Unilever, across multiple geographies, leading successful businesses and teams in the GCC and across the Middle East, North Africa, Turkey and Russia.

His passion for developing people led him into coaching early in his career, since 2007, finding great motivation in helping people around him to achieve more out of life, and prosper in whatever they do. His coaching purpose is to help leaders and people find center in their lives, and see life from a lens of possibility. He takes great pride in seeing many leaders who've worked with him in leading positions today within the region.

Ageel is an NCC certified Coach, and a certified Birkman professional and in 2023 he decided to pursue his passion for coaching full time by establishing his own coaching and leadership development company; The Twenty Percent with his close friend and partner Assaf AlQuraishi.

Ageel is a family man, married and proud father of 4 children. He is also a passionate traveler.

Ageel Angawi

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